The year is 2020 and governments around the world just announced that they are locking us in due to Covid-19. Overnight, our favorite clubs, parties, and festivals go silent-no neon lights, no pulsing bass, no friends dancing by our side. Attention craving celebs are going crazy on social media outlets and division between people is at an all-time high. Only relief for us music enthusiasts is watching old Boiler Room sets and occassionally busting out some dance moves in our living rooms.It’s in this strange, isolated moment that the spark for our brand ignites. We realise that even though the music scene has gone quiet, the sense of community still echoes beneath the silence. We see a chance to bring people together beyond the physical dancefloor—an opportunity to channel that electric pulse into something that transcends lockdowns and living room raves. If we can’t stand side by side in crowded clubs, we can at least wear a reminder of that unity and hold onto the spirit of the music that connects us all.